Apple released its traditional Christmas video this week, titled “Fuzzy Feelings,” highlighting a different approach by using stop motion animation entirely captured by an iPhone 15 Pro.
Almost four minutes long, the film tells the story of a stop-motion animator who uses her art to vent her frustrations with her boss.
Under the motto "You make the holidays," the video, directed by Anna Mantzaris, a stop-motion expert, portrays the real routine of an animator and her growing practice of channeling frustrations through animation.
Apple emphasizes that all stop-motion scenes were exclusively made with an iPhone 15 Pro. It even shows this in a behind-the-scenes video.
Set to the tune of George Harrison's “Isn’t it a Pity,” the film is roughly divided half and half between stop-motion scenes and real-world footage.
If you want to check out previous years' videos (some much more inspiring), just follow the links below:
- In 2013, a boy made a family Christmas video using only the iPhone 5s.
- In 2014, a girl used her Mac and iPad to make a surprise for her grandmother.
- In 2015, it was Stevie Wonder who showed that even without being able to see, he could do a lot with a Mac.
- In 2016, a poor Frankenstein tried not to be scary at Christmas.
- In 2017, AirPods were the center of attention, showing that they can transport users wherever their imagination takes them.
- In 2018, an animation encouraged us not to hide our creative material, but to share it with the rest of the world.
- In 2019, two girls used an iPad to move their family.
- In 2020, Apple wasn't really in the mood to celebrate Christmas and only made a HomePod mini commercial.
- And in 2021, a girl with great difficulty letting go of what she likes spends her time fighting reality to try to maintain the status quo.
- And in 2022, a bored couple decided to explode objects around the city, transforming them into snow with the power of AirPods.
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Written by Frederico Costa
Apple Certified Mac Technician since 2010 and head of Mac Store in Cascais. Every iPhone we sell is checked with Phonecheck in more than 80 tests.
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